Day: May 14, 2020
The author of this article, Bob Bejan, is corporate vice president of global events, production studios, and marketing community at Microsoft.
Seventeen years ago, the outbreak of SARS was spreading rapidly across China, and the Alibaba workforce had gone into quarantine.
Experiential marketing has changed how companies interact with their customers. Instead of just directly selling, companies are instead directly interacting with their customers.
As we adopt a cautious mindset around touch, AR technology that allows us to virtually try on make-up and at-home devices that provide personalised cosmetics are being fast tracked right now. But how will these cutting-edge tools change beauty in the long term?