Category: Insights

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Insights

8 ways to rethink virtual events for the age of social distancing

The author of this article, Bob Bejan, is corporate vice president of global events, production studios, and marketing community at Microsoft.

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Insights

How digital entrepreneurs will help shape the world after the COVID-19 pandemic

Seventeen years ago, the outbreak of SARS was spreading rapidly across China, and the Alibaba workforce had gone into quarantine.

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Insights

8 tips for leaders looking to future-proof their experiential marketing techniques

Experiential marketing has changed how companies interact with their customers. Instead of just directly selling, companies are instead directly interacting with their customers.

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Insights

Rapid Revenue Recovery: A road map for post-COVID-19 growth

Speed, agility, and a new understanding of customer values are the keys to navigating the next normal.

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Insights

How Will Experiential Marketing Evolve? 13 Experts Share Their Views

One of the most innovative approaches to marketing in the last year has been the growth of experiential marketing. By making the audience part of the marketing push, companies have managed to generate more interest in their products as a result.

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