Category: Insights

The author of this article, Bob Bejan, is corporate vice president of global events, production studios, and marketing community at Microsoft.

Seventeen years ago, the outbreak of SARS was spreading rapidly across China, and the Alibaba workforce had gone into quarantine.

Experiential marketing has changed how companies interact with their customers. Instead of just directly selling, companies are instead directly interacting with their customers.

Speed, agility, and a new understanding of customer values are the keys to navigating the next normal.

One of the most innovative approaches to marketing in the last year has been the growth of experiential marketing. By making the audience part of the marketing push, companies have managed to generate more interest in their products as a result.